At White Arrow,
we believe a great interior
is a work of art.
Founded in 2014 by Keren and Thomas Richter, White Arrow is a New York-based interior design studio known for its thoughtful combination of art, design history, and craftsmanship.
Keren, a former commercial illustrator and painter with a formal education from the Parsons School of Design and Columbia University, leads the studio’s creative direction. Her expertise in color, materiality, and custom design is reflected in every project, from custom artworks to handpicked antique elements. Thomas, with his expertise in business development and technology and his background in art direction, contributes to the studio’s efficiency and innovation.
The studio’s projects, which span New York City, Martha’s Vineyard, Long Island, and Berlin, are known for their seamless integration of historic and modern elements. Keren’s approach to design is rooted in a deep understanding of art history, which informs the firm’s use of vintage materials, architectural salvage, and custom pieces. White Arrow excels in creating interiors that feel lived-in and dynamic, with each project uniquely tailored to the client’s lifestyle and the home’s context.
White Arrow’s design philosophy is rooted in a love for collecting, crafting, and collaborating. Whether sourcing architectural salvage or repurposing antique fabrics, the studio celebrates the beauty of materials with history and character. Their projects reflect a deep understanding of how to merge the old and the new, creating homes that are dynamic and timeless. Drawing inspiration from their global travels, pop culture, and New York’s rich art and fashion scene, the studio seamlessly integrates different styles and eras, ensuring each space is as unique as its inhabitants.
White Arrow excels at tailoring their work to the needs of their clients, whether it’s crafting bespoke furniture, incorporating personal collections, or developing custom color palettes that reflect the client’s lifestyle. The result is a portfolio of immersive, collected interiors that feel lived-in and full of life. With a focus on trust, collaboration, and narrative, White Arrow continues to deliver thoughtful, well-researched designs that push creative boundaries while honoring the essence of each space.
Keren Richter
PRINCIPAL DESIGNER
Thomas Richter
CEO